Project Details
Client
Bespoke Joinery Firm
Services
brandingweb design
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Get a QuoteThe Challenge
This joiner made incredible bespoke furniture but his marketing made him look like a general handyman. Customers were balking at his prices because they didn't understand the level of craftsmanship involved.
The Solution
We elevated the brand to 'Luxury Interior' status. The logo, color palette, and typography were updated to feel like a high-end furniture showroom. The website utilized video backgrounds showing the crafting process—sanding, finishing, installing—to communicate value.
- Video BackgroundsShowing the time and skill involved in the workshop.
- Luxury TypographyFonts that suggest elegance and high-end design.
- Detailed case studiesStories behind individual furniture pieces.
The Result
The perception of the business changed overnight. Customers now expect premium pricing. The waiting list for bespoke fitted wardrobes is now 4 months long.