Project Details
Client
Scaffolding Services
Services
local seolinkedin outreach
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Get a QuoteThe Challenge
The company was doing fine with residential jobs, but the admin of dealing with hundreds of small clients was overwhelming. They wanted fewer, larger clients like construction firms and property developers.
The Solution
We built a 'Partnerships' page specifically for commercial clients, highlighting safety records, insurance (£10m), and capacity. We optimized the site for terms like 'Commercial Scaffolding Contractors' rather than 'scaffolding hire'.
- Safety FirstPromoting TG20:13 compliance and safety records.
- Capacity ShowcaseGallery showing massive commercial structures.
- Tender PackDownloadable company info for quantity surveyors.
The Result
They secured a preferred supplier status with a regional housing developer, guaranteeing work for the next 2 years. The average invoice value went from £800 to £15,000.