GOWI Agency
From Grass Cutting to £25k Garden Design
Case Study: Landscape Gardener

From Grass Cutting to £25k Garden Design

Moving away from maintenance work to high-value garden transformations through portfolio-led design.

£22k
Avg Project
15/mo
Enquiries
+2
Staff

Project Details

Client
Landscape Gardener
Services
web designsocial media

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The Challenge

A talented landscaper was stuck in a cycle of low-value maintenance work—grass cutting and hedge trimming. It paid the bills but was exhausting and low margin. He wanted to do full garden redesigns and hard landscaping.

The Solution

We rebranded the business to look like a 'Garden Design Studio' rather than a 'Gardener'. The website became a visual portfolio, featuring high-resolution images of patios, decking, and planting schemes. We launched a social media campaign targeting local homeowners interested in home improvement.

  • Portfolio-Led DesignWebsite structure focused entirely on visual case studies.
  • Social AdsInstagram ads showing 'Dream Garden' transformations to local homeowners.
  • Project MinimumsClear messaging about project minimums to filter out small maintenance queries.

The Result

The enquiries shifted from £40 for grass cutting to £20k+ for full landscaped gardens. The team has expanded, and they are now booked up for the entire summer season with large products.

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