GOWI Agency
Automating Boiler Service Retention
Case Study: Heating Engineer

Automating Boiler Service Retention

Building a recurring revenue model by automating service reminders and bookings.

85%
Retention
£2k/m
Recurring
-5hrs
Admin Time

Project Details

Client
Heating Engineer
Services
local seogoogle business-profile

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The Challenge

This engineer was busy in winter but dead in summer. He had hundreds of past customers but no system to remind them their annual service was due, leaving money on the table.

The Solution

We integrated a simple CRM and email automation system with his new website. We also ran a 'Summer Service Special' local SEO campaign to encourage offseason bookings.

  • Auto-RemindersAutomated email & SMS sent 11 months after the last service.
  • Online BookingAllowing customers to book a slot directly without phone tag.
  • Service PlansPromoting a monthly direct debit cover plan.

The Result

He now starts every month with 20-30 pre-booked services from the automation alone. His summer dip has flattened out, providing year-round stability.