Project Details
Client
Window & Door Installer
Services
google adsfunnels
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Get a QuoteThe Challenge
A local window fitter couldn't compete with the massive marketing budgets of sheer-scale national glazing firms. He needed a way to get leads for high-margin items like Bi-Fold doors without spending a fortune.
The Solution
We focused on 'Hyper-Local' ads. Instead of targeting the whole city, we targeted specific affluent postcodes with ads for 'luxury aluminium bi-folds'. We used a 'Visualiser' hook on the landing page to capture leads.
- Visualiser ToolCTA offering a free mock-up of how the doors would look.
- Postcode TargetingOnly showing ads in areas that can afford premium products.
- Comparison Guide'Local vs National' content explaining why local service is better.
The Result
He generated consistent leads for £35-£50 each, selling jobs worth £5k-£10k. The ROI was massive compared to buying shared leads.