GOWI Agency
Filling the Diary for 12 Months Ahead
Case Study: Local Building Company

Filling the Diary for 12 Months Ahead

Using high-intent Google Ads to target homeowners actively searching for architectural drawings and planning.

£1.2M
Quote Value
£1.5k
Ad Spend
3
Booked Jobs

Project Details

Client
Local Building Company
Services
google adsweb designlanding pages

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The Challenge

This building company specialized in loft conversions but relied entirely on word of mouth. One bad month meant an empty diary. They needed a predictable way to generate leads for big projects that have a long lead time.

The Solution

We bypassed the long wait for SEO to kick in by launching a targeted Google Ads campaign. We bid on keywords indicating early intent, such as 'loft conversion cost' and 'architectural drawings'. We sent this traffic to a dedicated landing page offering a 'Free Feasibility Consultation'.

  • Cost CalculatorA simple interactive tool to give users a rough price estimate in exchange for details.
  • Process BreakdownClear visual timeline showing the build process to reduce customer anxiety.
  • Feasibility OfferLow-barrier offer to get a foot in the door before competitors.

The Result

They generated over £1.2M in potential quote value in the first 6 weeks. They booked 3 major evaluations immediately and have filled their build slots for the next 9 months, allowing them to be selective about projects.

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