Project Details
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Get StartedThe Challenge
Nutribase was struggling to transition from selling one-off, low-margin diet plans to comprehensive, high-ticket ongoing nutritional coaching. The existing website didn't communicate the personal, expert value needed to justify a premium price point.
The Solution
We shifted the focus from 'diet plans' to 'lifestyle transformations'. We built a beautiful, calming, and highly personal website that centered around the nutritionist's expertise, client success stories, and a clear, three-step coaching application funnel to generate qualified leads.
- Expert PositioningStrong focus on the founder's credentials and empathetic approach.
- Application FunnelReplacing a standard contact form with a lead-qualifying questionnaire.
- Success StoriesProminent before/after testimonials to build instant trust.
The Result
Nutribase successfully launched their £1,500 flagship coaching program, filling their client roster entirely through organic website applications within the first quarter.
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