GOWI Agency
From 'Feast or Famine' to Fully Booked
Case Study: Local Plumbing Business

From 'Feast or Famine' to Fully Booked

How we helped a plumbing firm stop relying on buying leads and build their own consistent pipeline of emergency work.

+145%
Leads / Month
£0
Lead Cost
12x
ROI

Project Details

Client
Local Plumbing Business
Services
local seoweb design

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The Challenge

This specialist plumbing and heating firm was spending over £800 a month on lead buying platforms. The leads were often low quality, shared with three other plumbers, and resulted in a 'race to the bottom' on price. They had great skills but no visibility in their local area.

The Solution

We built a fast, mobile-first website designed specifically for emergency intent—putting 'Call Now' buttons front and center. We combined this with a Local SEO campaign targeting high-intent keywords like 'emergency boiler repair' and 'leak detection' in their specific town, rather than broad county-wide terms.

  • Emergency-First LayoutSticky 'Call Now' buttons on mobile that follow the user down the page.
  • Service Specific PagesSeparate pages for Boiler Repair, Bathroom Install, and Emergency Calls.
  • Local OptimizationGoogle Business Profile optimization to appear in the 'Map Pack' for local searches.

The Result

Within 4 months, they reduced their spend on lead platforms to zero. They now generate 40-50 direct calls per month from Google. The average job value increased as they were no longer fighting on price with 3 other tradesmen.

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