Modernizing Clinical Patient Acquisition

The Challenge

Footworks Liverpool operates a busy, established clinic, but their website was outdated and hard to navigate on mobile devices. Patients were struggling to find basic information about treatments or how to book an appointment, leading to an over-reliance on phone calls taking up reception time.

The Solution

We designed a thoroughly modern, clinical, and reassuring website interface. We prioritized mobile navigation and integrated a prominent, easy-to-use online booking system. We also built dedicated treatment pages (e.g., routine care, biomechanics, nail surgery) to capture specific local search intent.

• Clinical DesignClean, hygienic, and professional visual language.
• Treatment PagesDetailed SEO-optimized pages for every specific foot condition.
• Online Booking IntegrationFrictionless patient scheduling to reduce admin burden.

The Result

The clinic saw a dramatic 70% shift toward online bookings, massively freeing up their reception staff. The targeted treatment pages also pushed them to #1 in Liverpool map packs for key podiatry services.