Project Details
Client
Painting & Decorating Firm
Services
web designlocal seosocial media
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Get a QuoteThe Challenge
A meticulous decorator was tired of losing jobs to people who would slap on one coat of cheap paint. He spent days on prep work which cost more, but clients didn't see where the money was going.
The Solution
We built a 'Process-Focused' website. We created a detailed page explaining 'The 12-Step Prep Process', showing exactly what happens before a paint can is even opened. We targeted keywords like 'Dustless Sanding' and 'Spray finish' to attract educated clients.
- Process GuaranteeDetailed breakdown of the preparation work to justify costs.
- Dustless TechHighlighting modern equipment as a differentiator.
- Video TestimonialsClients talking about how clean the house was left.
The Result
He stopped competing on price and started competing on process. His conversion rate actually went up despite raising his prices, because he was attracting the right kind of client.