GOWI Agency
Dominating Local Storm Repairs
Case Study: Roofing Specialist

Dominating Local Storm Repairs

Becoming the #1 choice for emergency roof repairs and new roof installations in the local area.

+200%
Calls
#1
Map Rank
+65%
Revenue

Project Details

Client
Roofing Specialist
Services
local seogoogle business-profile

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The Challenge

A roofing contractor was losing local work to 'fly-by-night' competitors who were undercutting on price. They wanted to be seen as the reputable, trusted choice for homeowners who valued longevity over the cheapest quote.

The Solution

We doubled down on 'Local Trust'. We aggressively optimized their Google Business Profile, implementing a system to gather 5-star photo reviews from every job. On the site, we built pages for 'Storm Damage Repair' and 'Flat Roof Replacement', emphasizing their 20-year guarantees.

  • Review AutomationSMS system to request reviews from happy customers while on site.
  • Guarantee FocusHighlighting insurance-backed guarantees to build trust.
  • Before/After SlidersInteractive image sliders showing the quality of the finish.

The Result

They are now the highest-rated roofer in their town on Google. Because of their reviews, they charge a premium rate and still win the work. During a recent storm, their phone rang off the hook solely from their Google Maps listing.

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