Project Details
Client
Solar Installation Co
Services
google adslanding pages
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Get a QuoteThe Challenge
The sales team was wasting hours talking to renters or people who just wanted 'free solar panels from the government'. They needed to filter out these leads before they even picked up the phone.
The Solution
We built a multi-step qualification funnel. The ads promised 'Savings Calculations' rather than 'Free Panels'. The form asked qualifying questions (Homeowner? Roof type? Budget?) before allowing submission.
- Quiz FunnelInteractive questions to qualify the user.
- Education FirstContent explaining the ROI of solar to filter out freebie-seekers.
- Self-BookingQualified leads could book a survey directly into the calendar.
The Result
Lead volume dropped by 30%, but sales volume stayed the same—meaning the sales team did the same revenue in 30% less time. Morale improved significantly.